Regular readers will recall that the logo looks like this and is intended to represent a smiling welcome.
|Logo for Redfern/Waterloo precinct|
One reader questioned whether this logo would communicate the concept of a smiling welcome. Instead, they wondered whether the plain black and white image looked bland and stark.
We were commissioned to provide research as a foundation for the design process and we were not asked to gather feedback about alternative design options. So we can't say how different kinds of people respond to the logo design that has been adopted.
It will be interesting to see how the design is used and how it 'settles in' with locals and visitors to the area. Hopefully we will get the chance to carry out follow-up research to gauge the impact of this visual identity.
Posted by Gillian Savage